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Board advisory · Poland and DACH

Company transformation run as a growth operating system

Lemur Media combines growth strategy, sales, marketing, product, data and organisation into one management system: shared goals, a decision rhythm and metrics. AI is the engine of this change. We work according to documented methods, and every stage ends with a measurable result.

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Lemur OScompany operating system
  1. GoalGrowth and financial results over 12⁠–⁠36 months
  2. Growth enginesStrategy · Sales · Marketing · Product
  3. FoundationsData and metrics · Organisation and decisions
  4. Engine of changeAI and automation selected by their impact on growth
  5. RhythmQuarterly goals · weekly review · board review
How Lemur OS works →
Services

Advisory areas

We run transformation as a company operating system. It consists of four growth engines, two foundations and AI as the engine of change.

Company operating system

Transformation (Lemur OS)

We run transformation as a company operating system. It connects growth goals, decision rhythm, data, processes and capabilities across all areas, from strategy and sales to organisation. AI is the engine of this change, and individual projects are its building blocks.Lemur OS · Lemur Compass →

Growth engines

Growth engine

Growth strategy

Choosing growth directions, the initiative portfolio, unit economics, expansion into new markets and the balance between growth and profitability.Growth Strategy Map · Unit economics →Growth engine

Sales

B2B sales process, ideal customer profile, opportunity qualification, forecasting, Revenue Operations and enterprise sales.B2B Sales System · Unit economics →Growth engine

Marketing

Acquisition channel efficiency, SEO, content and brand visibility in AI assistant answers.Growth and Visibility Audit · Revenue Engine Map →Growth engine

Product and monetisation

Product strategy, monetisation, roadmap and product accountability for financial results.Revenue Engine Map · Operating model →

Foundations

Foundation

Data and analytics

Metric definitions, cohort analytics, metadata and a data model for reporting and AI.Data Value Chain →Foundation

Organisation and management

Team structure, decision rights, goal cycle, vendor management and interim management.Operating model →

Engine of change

Engine of change

AI in the organisation

Readiness assessment, use case selection, pilots with decision criteria, AI skills and preparation for the EU AI Act.LEMUR AI Readiness Index · AI Use Case Portfolio →
Problem library

56 problems described by development stage, scale and business model

Each description covers symptoms, causes that depend on company scale, diagnostic questions, indicators, a solution method and a first step. Filters: area, development stage, revenue, headcount, business model and profitability.

Full library →
Growth strategyDelegation phase · Coordination phase "We have a dozen growth initiatives and finish none of them"Revenue PLN 40m–1bn · 50⁠–⁠999 people
B2B SaaS, E-commerce and D2C, Marketplaces and platforms, B2B and professional services · Around break-even, Stable positive EBITDAMethod: Growth Strategy Map + Lemur OS SalesDirection phase · Delegation phase "The sales forecast regularly misses actual results"Revenue up to PLN 200m · 50⁠–⁠999 people
B2B SaaS, B2B and professional services, Manufacturing and distribution · Negative EBITDA, Around break-evenMethod: B2B Sales System MarketingDelegation phase · Coordination phase "Google traffic is falling because of AI answers"Revenue up to PLN 1bn · 1⁠–⁠999 people
Media and publishers, E-commerce and D2C, B2B and professional services, B2B SaaS · Around break-even, Stable positive EBITDAMethod: Growth and Visibility Audit Product and monetisationDirection phase "Revenue is growing, but customers are leaving"Revenue up to PLN 200m · 1⁠–⁠249 people
B2B SaaS, Marketplaces and platforms, E-commerce and D2C · Negative EBITDA, Around break-evenMethod: Revenue Engine Map + Data Value Chain Organisation and managementDirection phase · Delegation phase "The founder decides everything and slows the company down"Revenue up to PLN 200m · 1⁠–⁠249 people
B2B SaaS, B2B and professional services, E-commerce and D2C · Negative EBITDA, Around break-evenMethod: Operating model + Revenue Engine Map Transformation (Lemur OS)Coordination phase · Renewal phase "Our transformation is a list of projects without a common goal"Revenue above PLN 40m · 250+ people
E-commerce and D2C, Media and publishers, B2B and professional services, Manufacturing and distribution · Around break-even, Stable positive EBITDAMethod: Lemur OS + Lemur Compass
Tool

Organisational AI readiness self-assessment

15 questions across the five dimensions of the LEMUR AI Readiness Index: leaders and goals, education and skills, data model, AI use and value, risk and regulation. The 0⁠–⁠100 score, weakest dimensions and recommended methods appear immediately, and your answers never leave your browser.

Start the self-assessment (10 minutes)Assessment criteria
LEMUR AI Readiness Index5 dimensions
LLeaders and goalsBusiness goals for AI, a budget and an owner with a board mandate.1⁠–⁠5EEducation and skillsUse policy and AI skills in teams, including the obligation under Article 4 of the EU AI Act.1⁠–⁠5MData modelData availability, quality, metadata and access rights.1⁠–⁠5UAI use and valueUse cases with estimated value and a success measure.1⁠–⁠5RRisk and regulationSystem register, classification under the EU AI Act, GDPR and security.1⁠–⁠5
Each dimension is rated on a 1⁠–⁠5 scale. Index 0⁠–⁠100 = (sum − 5) × 5.Assess AI readiness
Methodology

12 methods based on proven market models

Each method documents its inputs, process, outputs, limitations and the models it builds on, including the Ansoff matrix, the three horizons of growth, MEDDICC, the Bowtie model, EOS, Bain RAPID, DAMA-DMBOK and the NIST AI RMF.

All frameworks →
Transformation

Lemur OS

Running transformation as a permanent management system that connects goals, decisions, data and people.Master method

Lemur Compass

Matching methods to development stage, scale, business model, profitability and identified problems.Growth strategy

Growth Strategy Map

Choosing growth directions and phasing investment over time.Growth strategy

Unit economics

Checking whether growth creates value, and choosing the segments and channels that create it.Sales

B2B Sales System

Building predictable B2B sales: from the customer profile to the forecast and alignment with marketing and customer service.Product and monetisation

Revenue Engine Map

Identifying the stage of the customer journey where the product loses the most revenue.Marketing

Growth and Visibility Audit

Assessing customer acquisition sources when part of search shifts to AI assistants.Data and analytics

Data Value Chain

Pinpointing the link where data stops supporting decisions and products.Organisation and management

Operating model

Defining who makes decisions, how progress is measured and how vendor collaboration works.AI in the organisation

LEMUR AI Readiness Index

Assessing an organisation's readiness to implement AI and identifying which area to start with.AI in the organisation

AI Use Case Portfolio

Selecting, from all submitted ideas, the AI applications that justify investment.Transformation

From Pilot to Scale

Taking a solution from pilot to permanent operation in the organisation.
Engagement model

The first stage is a Diagnostic with a fixed scope and price

Engagement formats →
  1. 1 DAY

    Workshop

    Growth priorities, decision rights or an AI Use Case Portfolio.
  2. 2⁠–⁠3 WEEKS

    Diagnostic

    Assessment using the selected method, a report and a 90-day roadmap.
  3. 6⁠–⁠8 WEEKS

    Pilot

    A solution running on production data, built by the client's team or a vendor under our coordination; measured against the success measure, with a decision at the gate.
  4. 3⁠–⁠6 MONTHS

    Transformation programme

    Organisation-wide implementation, operating model, handover to the client's teams.

Also available: interim / fractional management, i.e. leading the sales, product, data or growth function 1⁠–⁠3 days a week.

About

Lemur Media

A Warsaw-based advisory firm working in Poland and the DACH countries. Projects are led personally by the founder, Dominik Dębski, who since 2011 has been responsible for growth, sales, product and data at marketing agencies, media companies, marketplaces and SaaS businesses.

Company profile and engagement principles →
  • Fixed scope for the first stage
    The Diagnostic has a defined scope, timeline and price before the contract is signed.
  • Decisions based on agreed measures
    We write down the success measure for each stage before it begins.
  • Independence from vendors
    We take no fees from the technology vendors we recommend.
  • A written output from every stage
    Every stage ends with a document the client can use independently.

Frequently asked questions

What does transformation as an operating system mean?
A consistent way of setting goals, making decisions and measuring progress that covers every area of the company. Projects, including AI implementations, run within this system and are judged against its goals.
How much does a Diagnostic cost?
The Diagnostic price is fixed and agreed before the contract is signed, based on scope: the number of areas, the teams interviewed and the data available.
Do you work remotely?
Yes. We work with clients in Poland and the DACH countries. Workshops and key board meetings take place on site.
In which languages do you run projects?
In Polish, English and German.
How do you protect client data?
We sign a non-disclosure agreement before gaining access to any data. Client data is not passed to external AI models without the client's consent.

Book an initial consultation

A 30-minute conversation about your company's situation. After the consultation we send a proposed Diagnostic scope, or let you know that the topic is outside our expertise.

Book a consultationProblem library